You may have noticed some changes in CANY’s branding over recent weeks. Yes, we’ve tweaked our logo! We’ve also added a system of supporting visual elements and invested in our proposals, presentations, brochures, website, staff apparel and more.

Each of these updates have been part of a brand identity campaign we began in 2019 with the help of Brooklyn-based graphic design firm Order. The purpose of this brand refresh was to ensure that the appearance of CANY and our online brand measured up to the quality of the work, scale of projects and clients. We also wanted to better communicate the values, personality and skill of the people that make up CANY and develop a brand they could truly see themselves in.

The new brand identity conveys precision and incorporates a more contemporary feel through a striking yet simple approach to design. It takes an array of complex elements and communicates them with clarity – in the same way CANY breaks down complex problems for clients.

It was important to the team that with this evolution, we didn’t lose sight of the old CANY. It was our intention for the logo mark to remain recognizable and for the new identity to incorporate some of the uniqueness we’d grown to love in the old mark. And so, we emerge from this campaign excited for the next chapter, but still very much the firm you knew. Still CANY. Still smart about buildings.